This means you must do whatever you promised them during the acquisition process. Customers have a set of expectations which you must honor, and will they hold you accountable for following up and ensuring that these promises you made were indeed kept. Lead follow-up is a crucial part of customer retention.

How should you accomplish this step? Call your customers and ask them if they were satisfied! This is very simple and relatively inexpensive, costing as little as $1 per completed customer contact. The benefits derived from this action include receiving customer specific feedback that not only describes problems, but allows summary reports to be compiled telling you where you need to focus attention.

 This lets you revise problem spots in the delivery and execution stage before other customers are impacted. The data gathered enables you to evaluate your implementation work-group’s effectiveness, and the feedback on your sales channel permits you to reject bad orders. This prevents the waste of time and money doing lead follow-up on unqualified prospects – and the savings from this step alone often pays for our services!

Every company in the world has both satisfied and unsatisfied customers. The good news for our clients is that we empower you to right any inadvertent wrongs in short order. This substantially increases customer retention and helps you build a loyal fan base. Show your customers that you care as much about their happiness as you do about your bottom line, and they will respond! Good relationships lead to additional purchases or repurchases instead of customers fading away without you understanding why.