1.  Subscriber Lifecycle

The “Subscriber Life Cycle” is a graphical representation of a subscriber’s life during their subscription term.  It is a visual aid to help you make decision regarding the frequency and number of times you “touch” them during the subscription interval. 

A cornerstone of our retention beliefs is that you must “intervene” at key times during a subscriber’s life cycle to communicate with each subscriber and to respond to their concerns if you wish to have them renew.  Time and money will apply practical limitations to the frequency. 

We separate the life cycle for discussion purposes into four related and yet very distinct phases of the subscriber’s relationship with your newspaper.

Example of a “13 Week Subscriber Life Cycle”.