Our Subscriber Retention Service Offerings
The Subscriber Life Cycle is the logical basis for building services to manage your subscriber’s total experience with your newspaper. Each service is designed promote our basic objective.
Increase your success in adding and keeping subscribers who will pay and will repurchase.
Each service must also be supportive of the Subscriber Retention Value Statement.
A newspaper subscriber’s perception of how they are treated during the purchasing, delivery, billing and renewal processes will impact their decision to pay their initial bill and/or to remain a newspaper subscriber.
The Subscriber Life Cycle will be separated into three segments for purposes of identifying our services.
- Prior to being a subscriber
- An active subscriber
- No longer a subscriber
Additional Services
Other services we provide are independent of any specific interval of time during the Subscriber Life Cycle. They include:
- Upgrade Campaigns
- Vacation Stop Restarts
- Surveys
- Ezpay Conversions
- One time campaigns
Please contact Christina Hetrick, Director – Sales and Marketing for additional information.