Newspaper Retention Article Index

Archives:

2008 Articles

March 2008  A major Undertaking
Subscriber retention is the subject of the preceding 41 articles.  Our goal was to develop the principles and strategies to assist Circulators “get it”.  Three of us will now proceed to produce a series of articles which will take the discussion to practical and more detailed applications.
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January, 2008 – What will you do with the money you save?
The working title for this article was stated in the past tense.  “What Did You Do With The Money You Saved?”  The reason for changing it from past to future tense was a journey of discovery which both disappointed and challenged me. Download full article...